Some of the most absurd, entertaining, but smart thoughts about content marketing and creative, craft-driven careers. Anywhere. Period. According to my mom. (Love you, ma!)
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VP, Platform & Content at NextView (seed VC)
Creator & Host, Unthinkable - the podcast + community for craft-driven creators who are bothered by suck
Creator First. Marketer Second. Italian Always.
Worked or wrote here:
THE JARGON MONSTER COMETH: WHAT IS CONTENT MARKETING, REALLY? >>
HOW TO WORK IN MARKETING WHEN YOU'RE BOTHERED BY SUCK >>
ALL THE WEIRD THINGS BUSINESS PEOPLE DO ON TWITTER >>
INSIDE THE WORKFLOW OF AN OBSESSIVELY ORGANIZED CONTENT MARKETER >>
NO AUDIENCE, NO PROBLEM: RUN THE CONTENT MARKETING WHEEL TO LAUNCH & GROW >>
SHOULD YOUR COMPANY BLOG? AN ESSAY (WITH DATA) TO DECIDE ONCE & FOR ALL >>
THE CONTENT TALENT CRUNCH >>
CONTENT CREATORS: ARE YOU A COOK OR A CHEF? >>
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