I'm excited to invite you to my new project aimed at helping marketers master the craft of content creation: The Daily Content Newsletter!
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What's This All About?
There are tons of resources available to help us content marketers improve our abilities to plan, promote, and measure content ... but what about CREATE content?
Over the past 6 months, I've been chatting with and surveying hundreds of content marketers (I'm rather sleepy) about their abilities to produce content. Here's what I've learned:
We all really want to improve our skills as content producers, not just as distributors.
But two major challenges stand in our way:
- We often feel isolated at work. We could use more community feel and peer-to-peer feedback when it comes to the actual creation part of our job.
- We want to improve our production skills in four key areas: process and workflow, multimedia know-how, ability to be prolific, and idea generation.
So, from this point forward (and really, it's not all that new for me), I'm focused on a single mission:
Help marketers master the craft of creating great content.
And after two months of closed testing to 120 marketers, I'm excited to invite you to my first project in pursuit of that mission:
You'll get one example of great content and one lesson learned every weekday (plus other surprise goodies).
To reiterate, this email is focused on our production work alone. (There are plenty of top-notch resources about marketing strategy, distribution, and measurement.)
So ... if you agree that it's time for content marketing to experience some creative enlightenment, or if you just want to improve your abilities to produce amazing work and learn from others who do so, I hope you'll sign up for the newsletter.
In the Daily Content's first two months of experimenting, we've featured examples of great content from brands like these:
If your friends or colleagues could benefit from something like this, feel free to share the invite link: bit.ly/dailycontent
Thanks for genuinely giving a damn about quality and creativity in content marketing.