Red Bull & GoPro & Google, Oh My: The Daily Content Newsletter for Marketers

I'm excited to invite you to my new project aimed at helping marketers master the craft of content creation: The Daily Content Newsletter!

Get Daily Examples of Great Content >>

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What's This All About?

There are tons of resources available to help us content marketers improve our abilities to plan, promote, and measure content ... but what about CREATE content?

Over the past 6 months, I've been chatting with and surveying hundreds of content marketers (I'm rather sleepy) about their abilities to produce content. Here's what I've learned:

We all really want to improve our skills as content producers, not just as distributors.

But two major challenges stand in our way:

  1. We often feel isolated at work. We could use more community feel and peer-to-peer feedback when it comes to the actual creation part of our job.
  2. We want to improve our production skills in four key areas: process and workflow, multimedia know-how, ability to be prolific, and idea generation.

So, from this point forward (and really, it's not all that new for me), I'm focused on a single mission:

Help marketers master the craft of creating great content.

And after two months of closed testing to 120 marketers, I'm excited to invite you to my first project in pursuit of that mission:

Join the Daily Content newsletter >>

You'll get one example of great content and one lesson learned every weekday (plus other surprise goodies).

To reiterate, this email is focused on our production work alone. (There are plenty of top-notch resources about marketing strategy, distribution, and measurement.)

So ... if you agree that it's time for content marketing to experience some creative enlightenment, or if you just want to improve your abilities to produce amazing work and learn from others who do so, I hope you'll sign up for the newsletter.

In the Daily Content's first two months of experimenting, we've featured examples of great content from brands like these:

If your friends or colleagues could benefit from something like this, feel free to share the invite link:

Thanks for genuinely giving a damn about quality and creativity in content marketing.

Posted on February 19, 2015 .

How to Buy Twitter Followers, A Flowchart

As a modern content marketer, it's important to understand each and every channel available today in order to game and cheat that system to death.

(Also, don't forget to then abuse the crap out of a channel once you've successfully gamed it. It'll stop working for you eventually, but until then, WHEEEEEEE!!!!)

Today, we're talking about Twitter, the latest new fad of 2015. Should you use it for your marketing? Who knows! A keyword tool told me I should write this post.

Anywho, if you're like me and you firmly believe your audience is psyched to tweet with an anthropomorphic corporate logo, then today's your lucky day! I've created an exhaustive guide to buying Twitter followers (because, seriously, at 1,200, you're just embarrassing yourself).

Note that this guide contains everything you need to know about how to buy Twitter followers.

You'll learn such valuable lessons as...

  1. Should I buy Twitter followers?

. . .

You might be asking where I learned such critical information. The truth is, I stole--I MEAN CURATED IT! Yep, I curated it. Curation is a thing we're supposed to do. I believe Mark Twain once said that. 

Now because this is my first guide, I've decided NOT to put it behind a lead-gen form. So rather than have you complete a 20-field form followed by two to three weeks of my sales team showing up at your house, I'm simply asking this: If you do read my guide, please immediately send me an email containing your updated state of brand affinity. I need to tell my CMO.

Now then, without further ado, here is the Ultimate Guide to Buying Twitter Followers! 

And remember: This is quite literally everything you need to know about this topic.

God bless you. God bless Twitter. And God bless the United States of Content Marketing. 




Posted on February 11, 2015 .